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Building Together: How LEGO leverages crowdsourcing to sustain both innovation and brand love - Digital Innovation and Transformation
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How Lego Uses Crowdsourcing for New Product Ideas | "Buy the Way…" Insights on Integrated Marketing Communication
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Lego Ideas: a leading crowdsourcing platform in the Toy Industry - Digital Innovation and Transformation
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Lego Ideas: Leveraging crowds to design your product for you - Digital Innovation and Transformation
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Tiago Pereira on Twitter: "Lego has its own community where consumers can contribute ideas for the brand's new models. Crowdsourcing is part of the process: the community votes and pre-selects shared ideas.
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