This Greenpeace commercial slammed LEGO for its brand partnership with Shell oil, and it worked | The World from PRX
Lego ends deal with Shell gas stations after environmental protests
Lego ends Shell partnership following Greenpeace campaign | Oil | The Guardian
Victory for Greenpeace Campaign as LEGO Dumps Shell Oil - EcoWatch
The Dangers of Co-Branding: Lego to End Partnership with Shell
This Is Why People Are So Upset at Lego | Time
Greenpeace victory - LEGO ends Shell promotion link
An Analysis of LEGO's Response to an Attack on its Partnership with Royal Dutch Shell - JournalQuest
Greenpeace Targets Lego for Shell Partnership in New Campaign
LEGO Ends 50-Year Partnership with Shell After 6 Million People Campaign to Save the Arctic - Sustainable Brands
Lego ends Shell partnership following Greenpeace campaign | Oil | The Guardian
LEGOs, LEGOs, Everywhere, and a Partnership with Shell – Erik Assadourian
The Dangers of Co-Branding: Lego to End Partnership with Shell
The Lego Group - Wikipedia
Lego to End Partnership with Shell
Lego ends partnership with Shell over Greenpeace campaign - CNET
An Analysis of LEGO's Response to an Attack on its Partnership with Royal Dutch Shell - JournalQuest
Lego to Stop Making Shell Play Sets After Greenpeace Campaign - WSJ
An Analysis of LEGO's Response to an Attack on its Partnership with Royal Dutch Shell - JournalQuest
How LEGO got awesome to #SaveTheArctic – A greener life, a greener world
Greenpeace Challenges Lego on Shell Gas Station Set
Lego Ends Shell Partnership Following Greenpeace Campaign | Coastal Care
Greenpeace is right, Shell-branded Lego is ill-judged | WIRED UK
